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ROI calculator

Does your marketing
pay for itself?

Put in what you spend and how your funnel converts. You see what a new customer costs you, what comes back for every dollar, and which step breaks the math.

What you spend
Monthly ad spend
Paid to Google, Meta or other platforms.
Other monthly costs
Management, software, creative. Everything besides ad spend.
One-time costs
A new website or setup work. Only counted in the 3, 6 and 12 month view.
How your funnel converts
Cost per click
Click to lead
Visitors who leave their details or call.
Lead to booked call
Leads who book a call or an appointment.
Call to customer
Calls that turn into a paying customer.
Revenue per customer
What a new customer is worth in the first year.
What comes back
ROI per month
5.1x
For every $1 you spend, $5.14 comes back.
Revenue ÷ everything you spend per month
Revenue
$36,000
Total spend
$7,000
1,667 Clicks
100 Leads
40 Booked calls
12 Customers
Cost per lead
$70.00
Cost per call
$175.00
Cost per customer
$583.33
Over time
3 months 6 months 12 months
Customers 36 72 144
Revenue $108,000 $216,000 $432,000
ROI incl. one-time costs 4.3x 4.7x 4.9x
Work backwards
What may a new customer cost you in ad spend? We work out the limit for every step.
Target cost per customer
Max cost per call
$150.00
Max cost per lead
$60.00
Max cost per click
$3.60
Click to lead needed
5.0%
Lead to booked call needed
33.3%
Ad spend only. Other monthly costs are left out here.

Estimates, not a promise. Your market, your offer, your tracking and how fast you call back decide the real numbers.